Consumption and gratification. Sounds sordid, but it really isn’t. It’s the needs that the media we consume, fulfils. Our needs fall somewhere within these two criteria. Number one, emotional. That’s needs such as curiosity, sex and adventure. And number two, rational. That’s needs like shopping, banking and news. We all do both in our consumption of media.
The media diary that I have kept over the last week has shed some light on the way in which I personally consume media.
I consumed 16.3 hours of media in total during the week. 7 hours of which was T.V. that’s roughly in line with my demographic, that’s the 30 year old age group. Watching news in the morning fell in to rational consumption whilst something like the Jonathon Ross show falls squarely into the emotional category.
In contrast I only listened to 2 hours of radio during the week and 90% of the time I listened alone so I guess you could say I used it as it something of a companion.
The total amount of non-linear media I consumed was relatively small and almost always fell in the category of rational consumption as I tend to use the internet to communicate with others, shop and news.
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1 comment:
7 hours of TV is what some people watch per DAY so you are well below the national average, but typical of your demographic which is why advertisers are falling over themselves to get your attention. Keep up the blogging!!
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