This is the pitch I wrote for my TV station which I included in my powerpoint presentation.
Set your mind free, with udtv.
Our goal is to bring the best of the global dance music scene to UK clubbers.
Providing innovative entertainment, from live event coverage to club fashion and interactive music television.
Through udtv’s online portal it’s possible to check club listings, find out about your favourite artists, purchase music and interact with an online clubbing community.
Viewer figures are traditionally lower overnight but could night time television be an untapped area? Here at udtv we believe it is.
Some channels such as ITV have tried to programme overnight TV with shows like “The Mint” which had little success.
Quiz nights at 3am. Who came up with that idea? After all who’s brain is functioning enough to take part!
Our channel is aimed at clubbers aged between 18-35. We want to be the clubbers friend, the clubbers guide. The soundtrack to their weekend.
Udtv is a private company. Revenue will be drawn from advertising and sponsorship.
Young people particularly, can identify with brand names. Our demographic has a traditionally high disposable income as well so targeted brand awareness can yield good results.
Check out the promo at http://www.myspace.com/152448213
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